Tesla's Cybertruck RWD: A Strategic Move to Boost AWD Sales
- Mike Seuss
- 7 days ago
- 2 min read
Tesla has recently launched the Cybertruck Long Range Rear Wheel Drive (LR RWD), stirring mixed reactions within the electric vehicle community. While the new variant is celebrated for its long range, many critics argue that its high price tag does not justify the lack of features compared to the more robust All Wheel Drive (AWD) model.
Key Takeaways
The Cybertruck LR RWD is priced at $69,990, $10,000 less than the AWD variant.
It lacks several features that are standard in the AWD model, raising concerns about its value.
The stripped-down nature of the LR RWD may push buyers towards the more equipped AWD version.
Pricing and Features Comparison
The Cybertruck LR RWD is positioned as the most affordable option in the Cybertruck lineup, but it comes with significant compromises. Here’s a breakdown of what the LR RWD offers compared to the AWD:
Feature | Cybertruck LR RWD | Cybertruck AWD |
|---|---|---|
Price | $69,990 | $79,990 |
0-60 mph Acceleration | Slower | Faster |
Towing Capacity | Lower | Higher |
Payload Capacity | Lower | Higher |
Air Suspension | No | Yes |
HEPA Filter | No | Yes |
Active Noise Cancellation | No | Yes |
Rear Light Bar | No | Yes |
Power Outlets | None | Yes |
Consumer Reactions
The release of the Cybertruck LR RWD has sparked a lively debate among electric vehicle enthusiasts. Many consumers feel that the missing features, such as air suspension and power outlets, make the truck feel overpriced. Some have suggested that a more appropriate price for the LR RWD would be around $55,000, aligning more closely with Elon Musk's earlier statements about affordable electric trucks.
In 2019, Musk indicated that a decent electric pickup should cost less than $50,000. Adjusting for inflation, this would translate to approximately $62,811 today, which is close to the LR RWD's price after federal tax credits.
Strategic Implications for Tesla
The introduction of the Cybertruck LR RWD appears to be a strategic move by Tesla to incentivize customers to opt for the AWD model. For just $10,000 more, buyers receive a significantly better-equipped vehicle with enhanced performance and utility. This pricing strategy mirrors Tesla's past experiences, such as with the Model 3 Standard Range RWD, which was discontinued due to low demand but helped boost sales of the more popular Standard Range Plus variant.
Conclusion
As the electric vehicle market continues to evolve, Tesla's latest offering raises questions about consumer expectations and pricing strategies. While the Cybertruck LR RWD may attract some buyers looking for a more budget-friendly option, its stripped-down features could ultimately lead many to choose the more capable AWD model. Only time will tell how this new variant will perform in the competitive electric truck market.
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